The people representing the brands

are more than traditional promotional staff.

Jefferies Media Group's consumer educators serve as the human face of the brand. Their responsibility is to understand the product well enough to communicate its benefits clearly and answer questions from consumers.

For certain products, education can be particularly important.
For example, a telecommunications representative may explain:
Service features
Pricing
Available plans
Coverage
Equipment
Promotions
Upgrade opportunities

A food or beverage representative may explain:
Product ingredients
Taste
Product benefits
Serving suggestions
New product features and
Where to purchase the product

The result is a more meaningful interaction than simply handing someone a flyer.