Sampling is another major component of Jefferies Media Group's strategy.

Brands such as Mentos, Carolina Rice, Charlie's Beer, Quaker, and Monster Energy have benefited from JeffMedia Group's unique take on allowing consumers to experience their products firsthand.

Product sampling removes one of the biggest barriers to purchasing a new product:
                                            "I've never tried it before."

By allowing consumers to taste or experience the product, the marketing campaign can turn curiosity into trial.

The "Jump-Out Crew" makes that process mobile, allowing sampling campaigns to reach consumers in multiple locations rather than relying on a single store or event.