
Mobile Marketing
One of Jefferies Media Group's most powerful marketing strategies is its mobile marketing program.
Mobile marketing allows promotional teams to take a brand beyond a fixed location and bring it directly into communities, neighborhoods, shopping areas, special events, entertainment venues, sporting events, college campuses, festivals, retail centers, and other high-traffic locations.
Promotional vehicles become moving billboards while simultaneously serving as mobile consumer-engagement centers.
Instead of waiting for consumers to encounter an advertisement, Jefferies Media Group takes the advertisement to the consumer.
Mobile campaigns can incorporate:
- Branded promotional vehicles
- Mobile product sampling
- Consumer education teams
- Street teams
- Retail promotions
- Product demonstrations
- Event marketing
- Contests and giveaways
- Coupon distribution
- Brand ambassadors
- Lead generation
- New-product introduction
The mobile strategy gives clients the ability to move throughout a market and concentrate their marketing efforts where consumers are actually gathering.