The fundamental difference between Jefferies Media Group and conventional advertising is the company's emphasis on physical consumer engagement.
Traditional advertising says:
"Look at our product."

Jefferies Media Group's experiential approach says:
"Come experience our product."

That distinction is important. The company creates marketing campaigns where consumers can interact with a brand instead of simply receiving a marketing message.

A MOBILE MARKETING MACHINE
The combination of promotional vehicles, consumer educators, sampling teams, branded materials, targeted locations, and direct consumer interaction creates what can essentially be described as a mobile marketing machine:
The promotional vehicle creates visibility.
The Jump Out Crew creates attention.
The consumer educator creates engagement.
The product sample creates trial.
The conversation creates education.
The promotional offer creates an opportunity for conversion.
And the consumer experience creates a lasting impression.

THE STRATEGIC VALUE
Jefferies Media Group's aggressive marketing strategy is ultimately about closing the distance between a brand and its consumer.
Instead of waiting for consumers to discover a product, the company takes the product into the marketplace.
Instead of relying solely on advertising impressions, the company creates face-to-face interactions.
We don't simply tell consumers that a product is good, we give consumers an opportunity to experience it.
And instead of limiting a campaign to one location, mobile marketing allows the campaign to move wherever the target audience is located.

JEFFMEDIA GROUP

We don't just advertise brands;
We take brands directly to the people.

Through mobile marketing, experiential campaigns, product sampling, consumer education, promotional vehicles, and the Jump Out Crew, Jefferies Media Group creates aggressive, highly visible marketing campaigns designed to turn consumer attention into product experience, product trial, brand loyalty, and ultimately sales.