One of the signature concepts

associated withJefferies Media Group

is its Jump Out Crew sampling program.

The concept is simple, highly visible, and aggressive.

Promotional vehicles travel into targeted areas carrying the client's branding and promotional materials. Once the team reaches an appropriate high-traffic location, consumer educators literally "jump out" of the promotional vehicles and begin engaging consumers.

The Jump Out Crew does more than simply hand out free samples.

The team members are trained to engage, educate, demonstrate, and communicate the value of the product.

A typical interaction can involve:

• Approaching the consumer.
• Introducing the brand.
• Explaining the product
• Providing a sample or promotional item.
• Answering consumer questions.

• Explaining product benefits.
• Encouraging the consumer to try the product.
• Providing product purchasing information.
• Distributing coupons/promotional materials.

This transforms traditional sampling into a mobile consumer-education program.

  These interactions create a positive

and memorable interaction with the brand.  

WHY THE JUMP OUT CREW IS EFFECTIVE

The major advantage of the Jump Out Crew is that it creates human interaction between the consumer and the brand.

A consumer may ignore an advertisement on television or scroll past a digital advertisement. It is much harder to ignore a professionally branded vehicle arriving in a busy location followed by an energetic promotional team offering consumers an opportunity to experience the product firsthand.

The program combines several marketing techniques at once:

Visibility + Human Interaction + Product Trial + Education + Sampling + Brand Experience

That combination creates an aggressive approach to consumer acquisition and brand awareness. The program also allows a client to collect valuable information about how consumers respond to the product, messaging, packaging, pricing, and promotional campaign.